ALL PROJECTS
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Ripple Effect
Campaign directionPerceptionVisual storytelling
One idea. Many interpretations.
CONCEPT STUDY — Self-initiated exploration, not commissioned client work
The challenge
How can a campaign hold a coherent idea while allowing individual interpretations? Ripple Effect is a self-initiated investigation into the visual language of influence.
Creative approach
An optical disc becomes a metaphor for an idea travelling through different contexts. Refraction, concentric rhythms and shadow create a family of images that share a source without repeating a formula. The campaign narrative puts curiosity before explanation.
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Campaign platform
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Key visual direction
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Editorial image series
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Social composition system
